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| Last of Marketing |
Is it marketing?
Because after all, isn't this a competitive advantage to be involved in sustainable development? Indeed, having put in place the process of sustainable development and its system of internal and external responsible communication, a company will be then well positioned to launch marketing programs in line with its new sustainable mission. This approach that we have named sustainable marketing allows avoiding the Organization to be charged to a pure public relations operation. He questioned the premise of modernity and encouraging companies to practice a sociological watch in addition to leveraging their traditional sources of information. Beyond speech, these companies must concretely demonstrate a respect for their employees and their customers, ethics and protection of the environment. This is a difficult task but a wonderful opportunity to renew the relationship of trust which is distended between supply and demand.
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