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| Marketing financial and banking |
Consolidation and its limits
Once the traders to learn the language and begin to act, they may realize when there are a few areas that they need to consolidate.
First of all the need is to improve the analytical and quantitative team power. The State must link the scientific side of marketing rather than relying on the creative talents. This may mean changes in staff and training. A number to explain, understand and use statistics and data to make decisions instead of relying only on experience, intuition and opinion. Third, the leaders of marketing may need to review and restructure the marketing process to achieve levels of granularity. Fourth, they must ensure that they have a culture that is results-based and performance-based. And finally, they need a set of measures and market performance objectives aligned with those of the company.
Finance executives can really help these challenges of transformation. They can help to define the marketing appropriate and realistic parameters. Once the finance they get engaged and begin to think about marketing in a different way, marketing is about to have an ally.
1 comments:
All businesses need to understand and define their markets and then design and implement customer targeted, meaningful and effective communications strategies for their branded products and services.
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