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| Targeted advertising |
It is the latest form of targeted advertising that is at issue. With big files-control zombies and invisible pixels, as of internet marketing can follow user’s step of one web site, usually without their knowledge. The idea is to better identify their interests to serve as an advertisement tailored, more likely to fly. If it is a practice accepted and even vital for a portion of the advertising industry, it is no less outright terrifying from the point of view of the general public. The advertising on the internet is not new, but still the majority of the complaints that it receives Internet users concerning the unauthorized collection of confidential information and all unauthorized use by third-party companies.
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