Marketing financial and banking

Marketing financial and banking

Treat Marketing as a small business unit.

The marketing team includes Finance executives wait a marketers to manage risks, improve efficiency and be financially responsible. What in fact for commercialization is asked to act as the owner of a business strategy unit. They want that traders are aware of their numbers, to show that they have a plan and demonstrate the that they care about the success of the company. If traders accept this role, then as owner, they must demonstrate the reasonable vigilance and accountability focusing on additional sales and gross margin contribution. The owners know their business and key operational indicators. For marketing, key operational indicators are the average customer purchase, the ratio of the cross-sell upgrade conversion, the value of life of the client, the acquisition cost average customer, the average customer retention rate and the cost, the share of the brand in each segment and geography, and the rate of acceptance of new products.

If you are part of the marketing team, and you are not acting as an owner, it is time for a change. In most companies, the owner works with finance to develop their business performance measures. For the marketing of this means they need to finance in the process of planning and measuring marketing just like any other owner.

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Marketing financial and banking

Marketing financial and banking

Consolidation and its limits

Once the traders to learn the language and begin to act, they may realize when there are a few areas that they need to consolidate.

First of all the need is to improve the analytical and quantitative team power. The State must link the scientific side of marketing rather than relying on the creative talents. This may mean changes in staff and training. A number to explain, understand and use statistics and data to make decisions instead of relying only on experience, intuition and opinion. Third, the leaders of marketing may need to review and restructure the marketing process to achieve levels of granularity. Fourth, they must ensure that they have a culture that is results-based and performance-based. And finally, they need a set of measures and market performance objectives aligned with those of the company.

Finance executives can really help these challenges of transformation. They can help to define the marketing appropriate and realistic parameters. Once the finance they get engaged and begin to think about marketing in a different way, marketing is about to have an ally.

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Marketing financial and banking

Marketing financial and banking

This new era, forces marketing to change the focus of the taking of conscience and the image to business outcomes such as increased revenue, customer acquisition and value, cash flow and shareholder value. Merchants are squarely seated within the hair trigger of the finance organization. To avoid the ball, they need new skills, tools and opportunities and financial assistance.

While the marketing and finance tend to have an adversarial relationship, it is possible to transform an ally of finance and turn marketing into a unit based on the performance at the same time with some work.

Speak the language of business: cash flow

To change the relationship, marketing must understand the mentality of finance. Basically, people in finance are risk averse. They need marketing to show them why what she wants to do is the right thing to do, not saying it is strategic, not being able to communicate how much money will turn and when?

Finance is focused on revenue, expenditure, profit and shareholder value. For most companies, the old saying "Cash is King" reigns still. It is not that the financial people are not interested in the mark, they want the ability to brand relationship and loyalty to cash flow. It is not a coincidence that there is a strong correlation between cash flow and marketing responsibilities.

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Marketing financial and banking

Marketing financial and banking

Marketing financial and banking, should be creative to be persuasive. But he must also know and understand the products themselves to speak just to savers. Financial products are complex. The regulatory context in which the insurers banks operate is changing. Savers have themselves new requirements in a tax and heritage space more in more narrow. Whether it is to apply to savers, the relay of opinion, as press or business partners can make interventions in a documented framework taking into account the elements that feed the reflections of the targets: economic environment, product positioning, competitive advantage, in heritage perspective. At the same time can develop real expertise in marketing and banking information: mailings, newsletters, letters private management, annual reports, financial e-mailings, financial press, presentation of the annual results, hence it must intervene in the run-up and provides the design and implementation of communication for example the print tools, web, media relations.

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The usefulness of the direct marketing

Direct Marketing

Direct Marketing is a communications and sales technique is to get a message custom and incentive to target individuals or companies, to obtain an immediate and measurable response. In other words, direct marketing is directly affecting the target. Direct marketing to attract new customers, with a suitable offer, tested on different targets of prospects to which it is proposed to subscribe to a service, to join a club, or subscribe to an operation. The number of clients actually acquired at the end of operation, versus number of messages issued initially, to calculate the rate of yield of the operation, and especially the cost of acquiring a new customer. The behaviour of recruited customers approach of segmenting the client file segmentation criteria, and to provide to each frequency of purchases, quantity by command, the width of the covered needs, and especially the subscription or subscription renewal before its completion, to increase the lifetime of the client and revenue reached for the company during the life of the customers. While advertising is intended to showcase a product or to love a brand, direct marketing allows to calculate very precisely the profitability of the performed actions, as is known, for each broadcast advertisement, or for each mailing (mailing) carried out the exact number of commands finally obtained, and clear net margin. This precise knowledge of the profitability of operations explains the extraordinary growth of direct marketing over the years, to the point that investments by French companies in direct marketing are in 2005, also important (about € 10 billion) than those invested by the same companies in purchase of advertising space in the major media.

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Targeted advertising

Targeted advertising

The social network has begun to optimize the relevance of its advertising system by introducing targeted advertisements. What does this mean? It will simply banners based on the articles and discussions of its members introduce taking account of the key words associated. This gives the opportunity to the advertiser to target a public concerned by its products and to convert at the same time in future client. Targeted advertising may perhaps surpass the efficacy of other advertising that exists. And for cause, it learned recently, when it published its list of the advertising boards allowed on its network. A new that strengthens the rivalry of businesses online. The new terms of use of the service are too restrictive where the advertising platforms will have no access to the data of the users. In addition, the advertising provider must alert the social network for one reason or another, it is obliged to receive of any user data. They are not in their test run on the controversy over the user data.

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Targeted advertising

Targeted advertising

Users appreciate overall communication of brands, but are more reluctant to custom advertisements through their data storage. While advertising customization is proposed as a means to better respond to the actual needs of the consumer, it appears that the latter issue still reluctant on the subject. According to the "barometer of the intrusion" some people do not wish to receive targeted advertising. According to the report, users feel and step very uncomfortable on the means used by advertisers to better know them. Three quarters are disturbed by the storage of private information.

Apprehension of customization. All rides which must be accounts advertisers, and which can also be interpreted by a concern about further new uses. In the same vein, more than three-quarters of Internet users don't want that the marks have access to the keywords used on Google and Facebook uses personal information for targeted advertising. More than half of Internet users want the marks have no access to their navigation history.

Developments. Internet users fear mainly archiving of some information, as the age of their children, their biometric data, their photos and the name and email of their friends. However, women are more satisfied with the communication of marks than men. Little intrusion or those who do not feel are more and more numerous. Way General, communication of marks and signs still appreciated and less than half of them feel a global sense of intrusion on the part of the marks. The barometer was conducted with more than 36,000 people.

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Bank Marketing

Bank Marketing

Bank marketing is called to develop a distinctive brand image which is considered the capital-reputation of the financial institution. The choice of a differentiator specific positioning, the creation of an identity that all employees of the Bank is in referee and the allocation of commercial means to promote such positioning are the different phases of the process of the creation of these marks. Optimization of the competitiveness of the networks is considered as the second challenge of the Bank marketing of tomorrow. The role of marketing will be the formulation of a coherent strategy against the proliferation of channels of distribution and customer segments. Lastly, the Bank marketing must integrate the new Technologies of the Information in the Bank's marketing strategy and ensure the optimisation of the mesh of the distribution via the banking agency and the emergence of electronic commerce. Thus, the traditional marketing mix must give way to a modern marketing mix. E-marketing should benefit the Bank business information management, the update of the segments and the development of new modes of communication with a new on-line customer segment. The development of E-marketing will require a perfect collaboration between the two directions of marketing and information technology.

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Use of the Marketing for the Valentine's Day.

Use of the Marketing for the Valentine's Day.

Use of the Marketing for the Valentine's Day.

The famous Saint Valentine! Who has not heard in his entourage and even may be repeated from time to time The Valentine, it's a marketing party! Well, it's not wrong. As any popular feast, the feast of lovers is buzz relatively intense marketing for decades with more or less successful operations. For restaurants, florists, jewelers, chocolates, perfumers this day continues to provide a non-negligible over activity. It seems that there is a lag between the required speech and the economic reality of the day. If ever you run out of ideas, here is a small compilation of marketing actions to carry out!

 Make gift boxes

 Make exceptional promotions

 Create a special offer

 Organize a competition on social networks

 Create an event, simply to enjoy the festive trend.

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E mail marketing

E mail marketing

If discussions on the evolution of the role of the subject in the e-mail marketing line is progressing, this line object remains very important to many people in their decision to open or not an e-mail. In fact, it is important to opt for subject lines short and direct, even if people do not click. In the course of purchase multi channel, each point of contact has a dimension of promotion of the brand, and is the same for the subject line. Of course, trust, which is displayed in the preview pane and the previous experience of interaction and content relevance also play an important role. But, in a cross-channel marketing optimization approach and focused on the customer, every small detail is important. And the subject line is important with a view to conversion. The subject line is a key component of the overall effectiveness of e-mail marketing and customer experience. To be effective, the subject lines must be personal, attractive and appropriate content, to the recipient and behaviour, and the promise made.

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E mail marketing

E mail marketing

What is email marketing?

Email marketing or the emailing is a form of direct marketing which is particularly developed in recent years with the democratization of the web. It refers to the sending of commercial information by mail. The operation is very simple, email marketing is used in acquisition and retention. Only addresses which the owner has explicitly given its consent to receive information from a particular advertiser or on a given subject. Marketing by email is to send information, newsletter or commercial offers by mail. This information refers to the website of the advertiser with for final objective to transform the receiver client.

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E mail marketing

E mail marketing

The trust will have your client to you and the relevance of your offer will be the keys to the success of your email marketing campaign. The solution is e mail marketing double option also known as permission-based marketing.

It is for the user to decide whether or not it wants to receive your information or promotional messages. Your first goal is to capture a maximum of addresses e mails via your site and this for four main reasons:

-A visitor purchases very rarely during his first visit. With its address e mail, you can boost your prospect.

-You will have the opportunity to regularly announce the release of a new product to your list of contacts.

-More you members in your database, you will make sales.

-This list will provide you with targeted customers because they have voluntarily acceded to your list.

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E mail marketing

E mail marketing

Tips to build a list of contacts.

Crests of advertising regularly.

Use a maximum of advertising media presented source site. More you build traffic to your site, plus your list of subscribers will be great, your case will take the scale!

Register on forums to share advice. Interact with users to better target their desires, their needs. At the end of your posts, insert a link to your site, so that the visitor can be aware of your activity. Provide your subscribers of the means of promotion. Provide the necessary means for the sale of your products to your subscribers. It is very important to attract their attention and they are your potential sellers. In this way, your sales will be leveraged.

The sale by e mail request for patience!

With patience, you can build a substantial list of subscribers. For example: you have a list of 5000 subscribers. You sell a quality product that pays you 20 euros/sale. Only 2% of your subscribers buy this product: you win in 24 h: 100 x €20 = €2000. Did it not concrete evidence that the work you are going to provide now will be strongly reward later. Some should say: 5000 subscribers it is huge! I simply answer these people only in following and applying a Labour Organization, some marketing methods presented on this site, 5000 subscribers is by no means an insurmountable goal. Quite the contrary.

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