Definition financial Marketing.

Definition financial Marketing

Financial marketing brings together all the techniques marketing aimed at placement and marketing of financial public products and services, funding and other institutional investors. Financial marketing may also target the financial community (experts, analysts, organizations, etc.). Financial marketing techniques are generally implemented by large listed companies or by financial companies. Financial marketing distinguishes normally Bank marketing which is implemented by banks and which are not financial products.

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Strategy in a business customer loyalty

Strategy in a business customer loyalty

Unfortunately, entrepreneurs do not define their target. When it starts a new activity, it is more difficult because is not presuppose, unless good experience of the trade. In principle, market research to define this target, but it is not uncommon to see discrepancies between statements of intentions collected in market research, and the realization of these intentions. It is therefore often necessary to go through a phase of testing to determine its target in dousing a wide audience, by way of an announcement in a local newspaper for example or a distribution of leaflets in the mailbox, and studying the profile of people that meet and that will be the target.

Many display but few actually apply it. It is not enough to use the terms of client or taken satisfaction of the needs of clients in slogans or in commercials, must apply it daily and there are few companies that really do. That is what this term means? It may not be needless to remind some bases of the concept.

-Among clients in filing a claim, between 54 and 70% will remain loyal if their problem is resolved. This percentage rises to 95% if the problem is resolved quickly.

-A client that the problem was solved speak favourably his experience at least 5 people in his entourage.

-Acquire a new customer costs five times more to satisfy and retain existing customers.

-A company can improve its profitability from 25 to 85% by reducing its rate of defection of 5%.

-The profitability of a customer tends to increase with the length of his relationship with the company. In all cases, never forget the following:

-A customer is the most important person.

-A client is not us, we depend on him.

-A client is not an embarrassment in our work, it is the rationale. We do pay him service, it makes we service by asking something.

-There is no point in arguing with a customer, person has never won against a client.

-A client tells us about her needs, we to meet, to its benefit as well as to our own

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Viral marketing

Viral marketing

The viral marketing (or buzz marketing) is a really attractive thing for the marketers. Only think: instead of spending incredible money in advertising in newspapers, films or banner ads on TV, you do (almost) spend nothing and let your fans do all the work for you. With viral marketing or buzz, your campaigns will suddenly come to life and begin to spread like a virus. Everyone will want to see it, and when they will see, they want to share it all. It is very powerful and the impact is usually 500 to 1000 times greater than what could be obtained with traditional advertising.

Viral marketing is not a new phenomenon, on the contrary. It is in fact that transpose the word of mouth system to the Web with the modern tools of dialogue online (emails, cats, forums, website, blog, Instant Messaging...). Its principle is simple: send a written message or Visual users, and give them want to do follow in turn to others. Using this vector of communication, you touch a significant number of people while achieving significant cost savings. However, facing the craze found lately for viral marketing, it becomes more and more difficult to create a buzz on the canvas effect.

What is the key to the success of direct marketing?

The conditions for success are simple: should be the right offer at the right time and the right person. It is the school of common sense!

All this through a prior work for:

-defining a coherent and detailed programme of actions for a full year;

-set a goal for each action;

-define a target and the measure;

-Choose a way adapted to the objectives set and the size of the target;

-predict the budget.

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Targeted advertising

Targeted advertising

It is the latest form of targeted advertising that is at issue. With big files-control zombies and invisible pixels, as of internet marketing can follow user’s step of one web site, usually without their knowledge. The idea is to better identify their interests to serve as an advertisement tailored, more likely to fly. If it is a practice accepted and even vital for a portion of the advertising industry, it is no less outright terrifying from the point of view of the general public. The advertising on the internet is not new, but still the majority of the complaints that it receives Internet users concerning the unauthorized collection of confidential information and all unauthorized use by third-party companies.

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Targeted advertising

Targeted advertising

Internet advertising is a technology that has not finished refining, but its potential for targeting is downright terrifying. To make the behavioral advertising more acceptable in the eyes of consumers, it is suggested to have it out of the shadows: indicate where and when held collection of data, and for what purposes, all by offering the possibility to users to identify if they wish. The list of tools that it tip of the finger is long, it means the end of the use of Web beacons, super cookies, identification of sophisticated devices and any new activity disguised and impossible to disable user tracking method.

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Last of Marketing

Last of Marketing

Companies have every interest to green. Can you earn money to a company by adding environmental constraints? It is not the constraints but of great opportunities for development. Invest in renewable energy provides access to new markets, to imagine new products and create jobs, while achieving savings. This is a crucial issue for the next ten years, the adaptability of companies to the ecology will condition their survival. European legislation soon will be very expensive polluting companies. Our role will be encouraged to invest to change the organization. A new generation of entrepreneurs is to train the students to environmental issues. These are the entrepreneurs of tomorrow and they intend to respect their beliefs. There is no reason to be afraid of ecology. The green economy can bring large. The goal is to push the patterns to the next step. Companies have a huge strike force and can influence the behavior of thousands of consumers. Sustainable marketing also has this virtue to generate a positive brand image. Unfortunately many companies simply ecological advertising.

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Last of Marketing

Last of Marketing

Is it marketing? 

Because after all, isn't this a competitive advantage to be involved in sustainable development? Indeed, having put in place the process of sustainable development and its system of internal and external responsible communication, a company will be then well positioned to launch marketing programs in line with its new sustainable mission. This approach that we have named sustainable marketing allows avoiding the Organization to be charged to a pure public relations operation. He questioned the premise of modernity and encouraging companies to practice a sociological watch in addition to leveraging their traditional sources of information. Beyond speech, these companies must concretely demonstrate a respect for their employees and their customers, ethics and protection of the environment. This is a difficult task but a wonderful opportunity to renew the relationship of trust which is distended between supply and demand.

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Last of Marketing

Last of Marketing

What is it?

 Marketing played an important role in the development of the consumer society. It has bad press and some accuse him of creating new needs to sell all kinds of incremental innovations that are not lacking to arrive on the market. It feeds the unbridled growth of consumption and to the depletion of resources. Marketing is a tool; it is therefore neutral by definition. It can, if it is well controlled, support the development of a sustainable and responsible economy. It is an effective tool, based on fundamental principles. Marketing revisit of systematic and methodical manner to take into account the environmental impact of each of these elements.

That is we trying to achieve?

 Participants will have acquired a systematic and methodical approach to develop their strategy of sustainable marketing. Tools validated by examples from practice. Knowledge of new trends in marketing and their role in sustainable marketing. An interdisciplinary approach and encourages the exchange of ideas and practices.

 How do we work?

 It is based, firstly, on a presentation of the theoretical underpinnings. It is then completed by of practical tools for classroom use. An example illustrated by a player closing the issue. Interaction with the participants and the exchange of experiences are encouraged.

 Target audience

 Experience shows that it is advantageous to consider a specific audience already during the preparation of this work. Please indicate the professional groups that you are targeting. Our audience consists of main groups following contributors to the environmental services of the Confederation, the cantons and the municipalities, consultants and engineers of the environment of private offices in several areas such as nature conservation, land-use planning, forest, culture, transportation planning, geology, private businesses, offices of advice and engineering, various bodies of professions.

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Last of Marketing

Last of Marketing

At first glance, sustainability and marketing appear to be contradictory. Yet, nothing is less true. The marketers are today offered a historic opportunity to contribute to the solution of a series of global problems. Because convince, promote new ideas, it is precisely their job. Businesses, they have to become that best. In every sense of the term. Marketing and sustainable development, a concept broad if any, on which a mass of information exist. Can also make sustainable choices at the level of your plan of communication such as the sustainable media for example. Cannot continue to produce and consume today as if our natural resources were unlimited, as if we were alone in the world. But what markets are really ready in terms of tender green or ethical? Are environmental and social concerns really changing the behavior of purchase? And how can companies reconcile quest for growth and concern for a responsible commitment? However the marketing has a great role to play in sustainable development. They interrogate and emerging opportunities for current and future market trends and expectations on the side of consumers, and environmentally friendly innovative value creation opportunities of our resources.

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