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| Targeted advertising |
Internet advertising is a technology that has not finished refining, but its potential for targeting is downright terrifying. To make the behavioral advertising more acceptable in the eyes of consumers, it is suggested to have it out of the shadows: indicate where and when held collection of data, and for what purposes, all by offering the possibility to users to identify if they wish. The list of tools that it tip of the finger is long, it means the end of the use of Web beacons, super cookies, identification of sophisticated devices and any new activity disguised and impossible to disable user tracking method.
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